Source Analysis

Coco-Cola”Brother love”

The band isCoca-cola.From the advertisement,it is show the relationship between brother.

The older brother bully and tease with his brother.For instance,younger brother’s headphone put in the top of the cupboard and he cannot take it.When the older brother walk pass and saw he can’t take.He not only do not help him but also put it in another cupboard which is higher.One day younger brother sit in the park and he drinks coca-cola.But some of the evil-doer rush his coca-cola.At that moment,his brother help him to take back and gave him.At last,when he drunk,his brother hit the bottle and smile to him.Even the older brother did lots of bad for his brother,when some people tease his brother he will protect him.This is brother love.

Younger brother and older brother are two main characters.But there are three boys to act the evil-doer.

There are four places in the advertisement are home,restaurant,rod and park.The context from first to third location are talking about the older brother tease his young brother.The fourth location is about the brother help his brother.

The music call Hey Brother sing by Avicii.It is soft and important because music can articulate with the content that can make the viewers more emotionally involved.This song is very suitable with the advertise since those talk about the brother love also.

The costume of them wear very casual such T-shirt,jeans and cap.This just are very simple style that boy wearing.They wear this style are normal since most of the boy on that age.Also,it is reflecting the real brother relationship in nowadays.

Photography use the long shot in the advertisement.But they choose to use close-up of some scene such as headphone,shoes and the bottle of coca-cola.

The message of the advertise is about the love.They want to say coca-cola can maintain and show the love  to everyone

 

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