INTRODUCTION: THE DOUBLE LOGIC OF REMEDIATION, Bolter Grusin
Refers to information carriers that record, process, propagate, and acquire processes in the form of binary numbers, including digital text, graphics, images, sounds, video images, and animated media such as animations, and representation media (codes) that represent these sensory media. Etc., commonly known as logical media, and physical media that store, transmit, and display logical media.
Digital media technology is a terminology of information and communication engineering. The concepts and analysis methods are widely used in information technology fields such as communication and information systems, signal and information processing, and electronic and communication engineering.
Marshall McLuhan said that media is the message, and the advancement of media technology plays an important role in promoting social development. Therefore, the development of digital media will be centered on the communicator and centered on the audience. Digital media will become a multimedia information terminal integrating public communication, information, service, culture and entertainment, and interaction.
Characteristic of Digital Media
- Communicator is diversity
- Disseminate the contents of quantification
- The channel of communication is interaction
- Personalized by the recipient
- The effect of communication are intelligent
The rapid development of new digital media and the rapid response of traditional media are in an unusual position to be repaired. Whether it’s new media or old media, they are trying to reinvent themselves and each other’s efforts to cite the dual logic of immediacy and hypermedia.
Take TV show as an example, in order to achieve our apparently unsatisfied desire for immediacy, “live” watching TV shows show the audience the feeling of accompanying the police or becoming a skydiver or racing driver through space in a dangerous attack. Filmmakers often spend tens of millions of dollars on-the-spot shooting or recreating time clothing and venues to make their audience feel as if they are “really” there. These old and new media often refuse to let us be alone. Many websites are graphics, digital photos, animations and video riots in various media formats – all pages are set up as pages.