Critique

The limitation of my work is wether.In the first day we filmed were sunny but we are not   really satisfied so we desired to re-film.However the weather of those week were not really good and we need to plain the other day to film.It was out of our plan.Moreover, the other limitations were the music.I need to find a suitable music of my video.At first, I found a song was really suitable for my video but the problem was the copyright.It is a song not the music so some of our classmate and my teacher said that I cannot use.So I need to found the other one.I have three parts of my video, leaving, along and FaceTime.So that i need to choose a music for those parts.Therefore I spent a long time in this part.The other was that I cannot use the hand to hold the camera since the video were very shake. But some of the shot we need to use the hand to hold that we need to very calm.The successes of my work is filmed the video.It was the first time, I became the photograph.Most of the video were filmed by me and we decided the angle which one was the best.Also, I think most of the angle that we filmed were very special.As I mention in the limitation part, we cannot use the hand to hold the camera.At last we used the tripod to hold the camera but we  used the hand to controlled the tripod.

Compare to my video,the main topic were similar with the source advertisement. The main idea were the sister love but the source were the brother.However, the most different were the relationship were long distant but the source were not.It can show the  family love also. Furthermore, our advertisement were l;little sad but the source are not.But at last the same point of those advertisement are that they through the CoCa Cola to transmit LOVE.

In the MUSIC part, I chose the three different music of the my video. But three of them are sad. Because the plot of my video are sad and I just found three music of those parts.Using the right music can make the video better and the audience can be more invest in the video.The film angle,we chose to use low angle of the Coca Cola.I used this angle can be more focus on the brand(Coca Cola).The other shot are that we used the medium long short to film.We do not move the camera and the people walk in the camera.

Process

20170411

I finished editing the video this week.Also, I added the music in the video.At first we planned to refill a fewer shot again but we cannot book the camera and some of the people think that is fine.So we do not film it. Additional,I have a photoshop for the poster in the end of the video.After I listened the feedback of some my classmate and some of the teachers,I make it better.

Process

In last week, we refilm all the video finally.Also I edited the video but it does not have the background music.We spent around one hour to filmed the video. At first we booked the camera but the booking were full. After that we try to book another camera that were not provide to film a video.I will finish the whole video include the music and edit in this week.

Process

We did not film last week(19 March)since Natalie’s eyes were hurt.We are planning to film it in coming week.We have a meeting around 2 hours.Also,I finished edited a part of video but i did not add music into the video.I hope we can finish it in two weeks and finish editing.

Brief Post

• What has the group achieved so far?

We finished to film all the video.

• What has been your personal role, and what have you done?

My work was photography and a person who bullying Abelle in the class.Most of the video are filmed by me.

• What problems have you had (individually and as a group)?

         We filmed too fast in the process that we did not have time to check the video are pass    or fail.Also we did not talk about our opinion to each other that make our quality of our video not perfect.

• What are you going to do next (individually and as a group) and when?

I am going to editing the video that become an advertisement after the class that teacher teach us.Also we can film the video again if some of the video are fail.Moreover we need to talk to each other again.

Source Analysis

Coco-Cola”Brother love”

The band isCoca-cola.From the advertisement,it is show the relationship between brother.

The older brother bully and tease with his brother.For instance,younger brother’s headphone put in the top of the cupboard and he cannot take it.When the older brother walk pass and saw he can’t take.He not only do not help him but also put it in another cupboard which is higher.One day younger brother sit in the park and he drinks coca-cola.But some of the evil-doer rush his coca-cola.At that moment,his brother help him to take back and gave him.At last,when he drunk,his brother hit the bottle and smile to him.Even the older brother did lots of bad for his brother,when some people tease his brother he will protect him.This is brother love.

Younger brother and older brother are two main characters.But there are three boys to act the evil-doer.

There are four places in the advertisement are home,restaurant,rod and park.The context from first to third location are talking about the older brother tease his young brother.The fourth location is about the brother help his brother.

The music call Hey Brother sing by Avicii.It is soft and important because music can articulate with the content that can make the viewers more emotionally involved.This song is very suitable with the advertise since those talk about the brother love also.

The costume of them wear very casual such T-shirt,jeans and cap.This just are very simple style that boy wearing.They wear this style are normal since most of the boy on that age.Also,it is reflecting the real brother relationship in nowadays.

Photography use the long shot in the advertisement.But they choose to use close-up of some scene such as headphone,shoes and the bottle of coca-cola.

The message of the advertise is about the love.They want to say coca-cola can maintain and show the love  to everyone

 

Project Proposal

• Group Members

            Kwan Po,Abelle,Natalie,Mishari

• Original Source Material

         Coca-Cola”Brother Love”

• The Product/Brand

Coca-Cola and Mac Book

• Message

            Nowadays,many people leave their home country to work or study.When they have some reverses and disagreeable,they miss their family and friends very much.The main concept of our advertisement is using coca-cola to maintain relationship and it can make us become rejoiced.

• Character

Sisters(Natalie and Abelle),Bad guys(Mishear and me)

• Setting

One Flat(Mishear’s Flat),Accommodation(Abelle’s studio flat),Train Station,Stone inscription of the university.

• Narrative

The advertising is about oversea relationship (sisters).The younger sister is studying in Brighton.She is a  very shy and her english is not good.Also some of her classmate bullied.She feels upset every day .One day after school,she sees a coca-cola next to mac book.When she open the laptop,there are a message from her sister.Then they FaceTime with each other and she tells everything happened in school.Moreover,she cried.At that time,her sister points to the coca-cola and they open it at the sane time.She forgets everything are bad and remain the happy moment.At last she has a smile on her face.

• Target Market

Adolescents,Adults and Elder except for children.